AR experiences are shared on social media, extending the brand’s presence far and wide.
MNC is not just an advertising platform. It is a new kind of partnership built on a shared belief in the future of “reading” and a commitment to preserving culture together—with brands and companies that resonate with these values.
Rather than simply promoting a product, we aim to create experiences that reflect shared values and leave a lasting impression on readers.
This is MNC’s vision of a new kind of sponsorship. We’re looking for partners to weave stories with us in the pages of our magazine. Shall we nurture a culture that lives on into the future—together?
AR experiences are shared on social media, extending the brand’s presence far and wide.
Create buzz through joint content with artists and influencers.
Deliver intuitive and powerful brand experiences with 3D objects and video-linked AR.
«Experiences meant to be shared.» Using the MNC AR app integrated with the magazine, users can instantly share their experiences on social media. AR experiences co-created with artists or public figures generate waves of culture—amplifying reach and emotional resonance.
«A world of spatial expression that extends from the page.» What appears beyond the smartphone screen becomes a gallery-like space where users can dive into immersive experiences—leading to new behavioral engagement.
«A real surprise—right in front of you.» Simply hold your smartphone over the page to reveal a 3D product or artist’s world. Readers can enjoy an immersive 360° interactive experience—right at their fingertips.
«The story continues—brought to life through video.» Video content linked to editorial articles begins playing instantly. A new form of magazine where static pages come alive when viewed through a smartphone.
«Live experiences—inside the magazine.» By combining AR with music and events, we bridge the gap between print and live experiences—connecting readers with artists and brands in new ways.
The cover and lead feature of MNC Issue 01 spotlight two icons: «Yoshida & Co. PORTER», celebrating its 90th anniversary this year, and Amsterdam’s legendary sneaker boutique «PATTA», a key player in European street culture. The PATTA cover edition is for international distribution and will be available on the official MNC web store. Remove the outer sleeve, and you’ll find the PORTER edition cover—distributed exclusively through bookstores across Japan. Issue 01 hits shelves nationwide in Japan and internationally starting July 10. The theme of Issue 01 is “TIME”.
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